Silent Persuasion: Build SDR/BDR Teams That Actually Book Demos
I build outbound systems that feel human, not salesy. Helping SaaS founders scale with SDR/BDR teams that deliver consistent results.
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Why Silent Persuasion?
SaaS founders face a common dilemma: you need consistent demos to grow, but building an effective outbound team feels like gambling with your runway. Most consultants offer generic playbooks that ignore your unique value proposition and customer psychology.
I've scaled a 264-rep call center, trained hundreds of BDRs, and developed neurological selling frameworks that generate demos without sounding "salesy." My methodology combines behavioral psychology with proven outbound systems specifically designed for SaaS companies.
When we work together, you're not getting theoretical advice—you're getting battle-tested strategies that transform outbound from a frustrating cost center to your most predictable revenue channel.
My Story
Built & Scaled
Led growth of a 264-rep call center, developing training systems that increased productivity by 47% while reducing turnover.
Trained & Developed
Created outbound frameworks for dozens of SaaS companies, helping founders transform cold outreach into consistent pipeline.
Wrote the Book
Author of "Silent Persuasion," the definitive guide to building SDR/BDR teams that generate demos without sounding like typical salespeople.
After seeing too many startups waste runway on ineffective outbound efforts, I built this consultancy to give founders a proven system for booking demos that actually show up and convert. My unique approach combines neuroscience-backed communication techniques with practical, scalable processes designed specifically for SaaS products.
Services Designed for SaaS Founders
1
Outbound Playbook Build
A comprehensive audit and implementation program to create your custom outbound strategy.
  • Research-backed messaging that resonates with your specific ICP
  • Custom objection handling frameworks based on your sales data
  • Sequence architecture that generates 30% higher response rates
  • Reduce demo no-shows by 30-50% through proper qualification
2
Fractional SDR/BDR Leader
Expert guidance to build and manage your outbound team without the full-time executive cost.
  • Proven hiring process to identify top SDR/BDR talent
  • Structured onboarding system to get reps productive in weeks, not months
  • Weekly coaching sessions to continuously improve performance
  • KPI dashboards that identify issues before they impact pipeline
3
Done-for-You Outbound Engine
Full-service implementation of your outbound strategy, managed by our team.
  • Custom messaging development and A/B testing
  • Automated sequence building and deployment
  • Ongoing optimization based on response data
  • Guaranteed minimum of qualified demos per month
Each service is tailored to your specific business needs, with clear deliverables and measurable outcomes. No vague promises—just actionable strategies that generate real results.
Silent Persuasion: The Book
The Definitive Guide to Building SDR/BDR Teams That Convert
This isn't just another sales book—it's a comprehensive framework for creating outbound systems that feel human, not pushy. Based on years of research and real-world implementation, Silent Persuasion provides founders with a clear roadmap for building SDR/BDR teams that consistently deliver qualified demos.
The book covers everything from hiring and training to messaging development and objection handling, with specific examples you can implement immediately. It's the same methodology I use with clients who pay thousands for custom playbooks.
Results That Speak Volumes
40%
More Qualified Demos
Helped a B2B SaaS startup increase their qualified demo rate by 40% within 60 days of implementing our custom outbound framework.
3+
Years of Implementation
Built an outbound system for a fintech SaaS company that's still driving consistent results more than 3 years after our engagement.
63%
Reduction in No-Shows
Implemented qualification protocols that reduced demo no-shows by 63%, dramatically increasing sales team efficiency and conversion rates.
8
Weeks to Full Productivity
Developed an SDR onboarding system that gets new hires to full productivity in 8 weeks instead of the industry average of 4-6 months.
While client confidentiality prevents sharing specific company names, these results demonstrate the effectiveness of our methodology across different SaaS verticals and price points.
The Silent Persuasion Methodology
Unlike traditional sales training that focuses on scripts and "overcoming objections," the Silent Persuasion methodology is built on understanding the neurological triggers that influence decision-making. By addressing these unconscious factors, we create outreach that naturally reduces resistance while building genuine connection.
This approach leads to higher response rates, better-qualified demos, and—most importantly—prospects who arrive at sales conversations already predisposed to buy. It's not about manipulation; it's about aligning your outreach with how the human brain naturally processes information and makes decisions.
Insights for SaaS Founders
When to Hire Your First SDR
The conventional wisdom says to hire SDRs after you have 2+ AEs, but this timing misses critical early-stage opportunities. Here's when you should actually make that first SDR hire:
  • Your founders/early sellers are spending >50% of time on prospecting
  • You have at least 10 successful customer implementations
  • You can clearly articulate the pain points your product solves
  • You have a minimum 6-month runway to support the position
Why Most Founders Burn Out on Outbound
Founders often abandon outbound efforts after initial disappointment, missing the optimization phase where real results happen. The three most common mistakes:
  • Expecting immediate results (real outbound takes 60-90 days to mature)
  • Using generic messaging instead of research-backed approaches
  • Failing to build proper qualification into the process
  • Not having a systematic way to measure and improve performance
These insights are just a taste of the practical knowledge we share with clients. Visit our blog for more in-depth analysis and actionable strategies specifically designed for SaaS founders.
Get Started with a Strategy Session
What to Expect in Your 30-Minute Call
Quick Diagnostic
We'll identify the specific outbound challenges holding back your sales growth
Custom Roadmap
You'll receive actionable next steps tailored to your business, whether we work together or not
Complete Clarity
We'll determine if we're the right fit and which approach makes the most sense for your goals
This isn't a high-pressure sales call. It's a focused strategy session to identify if and how I can help you build an outbound system that delivers consistent, qualified demos.
Let's Connect
Ready to transform your outbound efforts?
Whether you're just starting to build your SDR/BDR function or looking to optimize an existing team, I'd love to hear about your challenges and goals.
Working with SaaS founders globally

What's your biggest outbound challenge?
Let me know what specific issues you're facing with your outbound efforts, and I'll send you some initial thoughts even before we connect.
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Company: [Company Name]
Email: [Your Email]
Your biggest outbound challenge: